Brief: How to Fire a Billionaire

Nov 23

AG1 built a billion-dollar brand in large part by tapping into the fitness and wellness podcast and YouTube markets. Recently, AG1’s founder, Chris Ashenden, resigned after a decades-old real estate scam in his native New Zealand came to light. While Chris has mentioned it in passing, he’s always claimed to have paid full reparations for his crime—and it was a crime.

Turns out that he hasn’t paid it all, as uncovered by New Zealand journalists Jonathan Milne and Mike Wesley-Smith. They join Derek to discuss their year-and-a-half long investigation that resulted in a billionaire founder leaving one of the most well-known supplements brands in the world. They also talk about why journalism still matters in a world seemingly run by billionaires.